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Connecting the music industry, research and business

    WHO WE ARE



    The Musiczone is a nationwide organisation founded by the Danish Enterprise & Construction Authorities (under the Minsistry for Business and Economic Affairs) and the Danish music industry.

    Our founding partners include: Copenhagen Business School, The Danish Chamber of Commerce, Confederation of Danish Industry/ITEK, The Union for Danish Musicians, ROSA - The Danish Rock Council, IFPI Denmark - International Federation for the Phonographic Industry, KODA - Composers in Denmark: collective rights management society, The Rhythmic Music Conservatory and TDC.
    Our focus is on research and knowledge sharing to promote the potential of the music industry and explore innovative new business models.

     

    WHAT DO WE DO?



    Our activities include workshops, networking sessions, advisory meetings and conferences.
    We establish connections to the commercial sectors and research in order to develop opportunities within the music industry.

    The Musiczone motivates the exchange of practises in relation to e.g. business models, cases, pilot projects, creates awareness of the potential of music using the internet, seminars, networking events and more.

    We share current trends, articles and cases on our Danish website www.musikzone.dk

     

    OUR FOCUS



     

    • For the music industry: increasing the understanding of commercial buying patterns
    • For the commercial users of music: building the awareness of the value of music in commercial contexts

     

    HOW WILL WE ACHIEVE THIS?



    We connect different industries to create new business opportunities. This will attract investors and draw attention to opportunities in the Danish music industry.

    We encourage dialogue and partnerships.We believe that we as a team of organisations, businesses and individuals with a passion for music can push forward the economical agenda and talent of the music industry.

     

    fremtidsvæg

     
    Tillid og respekt mellem virksomhed og artist er nøgleordene for et succesfuldt og langvarigt partnerskab.  Hanna Lindskov,  Adm. dir. og partner STEPitUP 
     
    Den rigtige musik virker afstressende på både gæster og kolleger og er en meget vigtig del af den totale oplevelse.  Anita Grubbe Nørgaard,  Marketingchef, Baresso Coffee 
     
    Koncertarrangører bør sikres gode rammer, da et levende live-miljø er afgørende for en bys tiltrækningskraft.  Anne Jensen,  Talsmand for Arrangørgruppen Aarhus og Promus 
     
    Musikbranchen skal blive bedre til at udnytte de nye interaktive distributions- og formidlingsplatforme.  Kristian Krämer,  Forsknings- og innovationsspecialist 
     
    Potentialet i musikbranding er kæmpe stort, fordi forbrugerne zapper væk fra traditionelle tv-reklamer.  Morten Sune Jonas,  Kontaktchef, reklamebureauet DDB 
     
    Relevant og målrettet lyd øger brugervenligheden og det oplevede serviceniveau på et website.   Johny Sårde,  Kreativ direktør, Audiowise 
     
    Branchen skal udnytte sit vækstpotentiale. En af udfordringerne er at forene musik med godt købmandskab.  Brian Mikkelsen,  Forhenværende økonomi- og erhvervsminister 
     
    Branchens store udfordringer kræver en større satsning på forskning og uddannelse.  Fabian Holt,  musikforsker, Roskilde Universitet 
     
    Så længe den kunstneriske integritet bevares er der stort potentiale i partnerskaber mellem bands og virksomheder.   Kristian Riis,  Guitarist i Nephew og medejer af Volcano Management 

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